When Google announced the end of Universal Analytics, most people wrote migration guides. I wrote a rock opera. If there can be musicals about rapping treasury secretaries… why not analytics tools?

The story: Cookie — a little green alien — gets a notice that his universe will shut down in ten days. What follows is a journey through the multiverse to find a new home: a Space Diva’s encouragement, a loyal Space Urchin companion, and finally the mysterious Great Tag Magician. By the end, Cookie learns to listen for other universes and prepares for whatever comes next. It’s a tribute to the platform an entire industry grew up on — equal parts loving send-off and cosmic fever dream.