Where I Work: From the Future
By day, I’m Head of Analytics & CRO (and a Partner) at From the Future (FTF), a digital growth agency that brings paid media, SEO, analytics & CRO, and design & development together under one roof. I lead the measurement side of the house: making sure every client decision sits on data you can actually trust.
A lot of the client work in my case studies (Jumio, Roastar, CorpNet, Arbor Financial Group, and more) comes from FTF engagements, where I build attribution systems, testing programs, and analytics foundations for brands of every size.