Illustrated report builder with chart tiles being assembled into a dashboard

Reporting & Dashboards

Visualization is the key to taking a bunch of chaos and numbers, organizing it and then building it into something that you can make decision from. Looker Studio (Google renamed Data Studio a while back) is my go-to: free, flexible, and built for pulling data from all your sources into one beautiful report. GA4, Amplitude, your CRM, even spreadsheets: if it holds data, it can feed a dashboard your team will actually open.

Why use Looker Studio when I already have Google Analytics?

There have been so many times in my career when I see people present raw data in tables & spreadsheets and I watched as CEOs and CMOs start yawning, their eyes glazing over literally just tune out of the conversation. I've seen yawns. I've seen tears. I've seen it all. Data without design is really hard to digest. Most really visionary marketers have very short attention spans (it's part of what makes them creative), they don't have time to try to digest tons of numbers on a page. They want to see "did things go up?" or "did things go down". This is why Data Studio and other visualization tools are so important. Visualization and Dashboarding is the other half of the analytics puzzle. Let me help you take tons of meaningless data and build it into something that you can make meaningful decisions from. A few of the services I provide:

Dashboard Creation

Build Visualization in Looker Studio

Combining Platforms

Pull in multiple data sources and display in one report

Data Blending

Take data and create custom calculations such as CPA and ROI

Training & Consultation

Learn how to be a power-user of Looker Studio & build your own dashboards.

I't so pretty

Good visualizations don't just help you make better decisions but they are impressive and help tell a compelling story. Looker Studio helps thousands of businesses find meaning in their data. Let's create an awesome dashboard together.

  • +Can you take data from Facebook and combine with Google Ads?
    Yes! Looker Studio allows you to take data from multiple advertising platforms and combine them and present them as one.
  • +Can you create custom groupings with Looker Studio?
    Yes! Looker Studio allows you to take raw data and group them into custom groupings, this helps your organize your data and create meaningful content or channel groups.
  • +I don't use Google Analytics, can I still use Looker Studio?
    Yes! Though we should discuss why you aren’t using Google Analytics. But Looker Studio works independently of Google Analytics. You can use data from many sources beyond GA.
  • +Can you use data from spreadsheets in Looker Studio?
    Yes! You can use Looker Studio with Google Sheets making it infinitely flexible.
  • +Can you build dashboards from Amplitude, Piwik PRO or my CRM?
    Yes. Looker Studio doesn’t care where the numbers come from. Analytics platforms, ad accounts, CRMs, spreadsheets: if it holds data, it can land in one clean report with everything talking to each other.
  • +Do you only build in Looker Studio?
    It’s my go-to canvas, but the goal is a report people actually open. I design the reporting around your team and your stack first, then pick the tool that fits.
  • +Can AI write our reporting summaries?
    It can, and it’s glorious. I build AI-assisted reporting that sits on top of your dashboard and answers the Monday question: what moved, why, and what should we do about it.