Somewhere along the way I became the person analytics podcasts call when they need a theme song. It is a wonderful thing to be. A show is not fully real until it has a jingle, and the analytics world has always had more good conversations than good intro music. I have been fixing that, one custom theme at a time.

Four shows carry official Silverbauer intros so far: the Standard Deviation Podcast, the Analytics Power Hour, Measure Up, and No Hacks. The Analytics Power Hour theme even got its live premiere on stage at Marketing Analytics Summit, in front of the hosts, which is the theme-song equivalent of a surprise wedding toast.

And because this universe keeps casting the same people: Measure Up is hosted by Jim Gianoglio and Simon Poulton, who also narrate tracks on the User Journey rock operas. Everything on this site is connected if you squint.