MeasureCamp & The Parodies
Multi-time host of the analytics unconference, and co-creator of its unauthorized sequels.
MeasureCamp is the analytics world’s beloved unconference: free, community-run, schedule-built-on-the-day. I’ve hosted MeasureCamp Chicago and MeasureCamp New York multiple times, which mostly means keeping brilliant nerds on schedule while having entirely too much fun doing it.
And because no institution I love is safe from me: with Jason Packer, I co-created Meazurecamp (the MeasureCamp parody) and Reasonably Ok Week (a loving parody of Superweek). The analytics industry has a proud tradition of taking its work seriously and itself not at all. We’re just doing our part.
The Skits & Parodies
Straight faced nonsense about serious tools. Enjoy them responsibly.
The Absolutely Fake Analytics Conference (Reasonably OK Week)
Where Have My Conversions Gone? (a GA4 companion song)
C is for Cookie (the third party cookie edition)