Take a Quick Look at CorpNet

CorpNet helps entrepreneurs start, run, and stay compliant with their businesses: formations, filings, and registered agent services across all fifty states. It’s a high-volume lead business where the journey from first ad click to signed-up customer can stretch across weeks and devices, and where the sales team lives in Salesforce.

The Challenge: Attribution That Dies in the Browser

Out of the box, campaign data is fragile. It lives in a URL for one pageview and then it’s gone. CorpNet needed to know, durably and on every lead record, what actually brought each person in: the first campaign that introduced them, the last one that closed them, and the exact ad click behind the conversion. Then the stakes went up: CorpNet launched an affiliate program, which means partners get paid based on this data. Attribution stopped being a reporting question and became a money question.

The Build: A First-Party Attribution Layer

• Durable first-party capture: a custom tracking layer (deployed via Google Tag Manager) stores first-touch and last-touch campaign data (UTMs, referrer, landing page, device) as first-party cookies on CorpNet’s own domain, with year-long persistence.
• A smarter first touch: if someone’s first visit is untagged “direct,” that first touch is treated as provisional, and upgrades when a real campaign arrives later. No more direct traffic permanently poisoning first-touch reports.
• Every click ID, captured: Google, Meta, Microsoft, and TikTok click identifiers, plus GA4 client and session IDs, ride along on every lead.
• Straight into Salesforce: all of it flows through hidden form fields into the Lead record automatically, so sales and marketing see the same origin story for every lead, without anyone typing anything.
• Affiliate-ready from day one: for the affiliate launch on Impact, partner and click IDs are captured through both Impact’s native parameters and CorpNet’s UTM conventions, with last-affiliate-wins logic deliberately matched to how commissions pay out, and the edge cases (who gets credit when two affiliates touch the same lead?) surfaced to the client as explicit business decisions rather than silent code choices.
• The road ahead: server-side conversion postbacks to Impact keyed on the captured click ID, the same closed-loop pattern already feeding their ad platforms.

The Result

Every lead in Salesforce carries its complete marketing origin: first touch, last touch, and the exact click that converted. And the affiliate program launched measurable (and payable) from day one.